Milan Panchmatia
Milan Panchmatia Managing Partner 4C Associates 4C Associates
Milan brings 20 years of experience of working with global brands and world-class marketers, delivering ATL/BTL and Digital projects. Milan’s breadth of experience comes from working in procurement, management consultancy and creative agencies working with a wide variety of big and small clients including Coca Cola, Diageo, BMW, Honda and Orange. Milan’s focus is on providing clients with truly actionable insights at both a strategic and tactical level with a clear focus on delivering cost savings and increased value from marketing spend