Archana Dhankar

Archana Dhankar, Head of Marketing, Dynistics

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Archana Dhankar is Head of Marketing at Dynistics – an independently owned, award-winning UK company specialising in dashboard software for commercial and public sector organisations of all sizes. A highly proficient marketer with over 11 years of progressive experience in digital marketing, interactive strategy and e-commerce. Accomplished in creative development and enterprise platform management with a proven track record of driving revenue gains and brand awareness through intelligent use of digital media. Archana has been using social networks since 1995 – albeit in a much different form to what we’re used to today. In her career, she has worked in; consumer marketing, financial services, B2B, IaaS and SaaS. Combining strong commercial acumen and proven marketing management skills, Archana has in-depth expertise within the global and UK digital landscapes, digital TV and online product management experience.